Focus, But Where?

‘Focus, But Where?’ is a web-based hidden object game that playfully explores the intersection of climate change activism and our complex digital landscape. This project was born from the idea that addressing climate change not only requires radical changes in our natural environment but also transformation of the media landscape we inhabit.

Through the language of a hidden object game, we guide players through an investigation related issues: From how, under an attention economy, our mode of media consumption encourages activists to curate sensational content for maximum exposure, to how manipulative UX/UI designs crafted by tech companies contribute to echo chambers, polarization, and the spread of misinformation around environmental issues, to the influence of lobbyists on the climate change narrative we consume.

Currently, we have a completed script, 35% of the illustrations, and a basic open-sourced game development framework all available at Github. We highly recommend joining our email list to stay updated on future developments of our game!